When it comes to Amazon ads, we’ve established that manual targeting wins over automatic targeting.  You can read the full article on why we prefer manual targeting for ads here.

AMAZON KEYWORDS. AUTOMATIC TARGETING VS CHOOSING YOUR OWN

Now, let’s talk about the best places to find keywords for your ads.

1. Yasiv.com – a free website powered by Amazon that creates a matrix of books linked together by searches and sales data.

• Twinword.com – this website offers free and paid options and relies heavily on data from Google. A useful tool but the keywords are not tailored for use on Amazon.

• ApexAuthors.com – Apex Authors offers a subscription feature called Book Keyword Rocket that allows user to collect keywords while browsing Amazon pages.

• Kindlepreneur.com – Kindlepreneur has an app called Publisher Rocket a.k.a. KDP Rocket that offers a keyword search feature.

All four options above are great sources for keywords. Today, however, we are going to focus on Kindlepreneur and their newly updated app, Publisher Rocket.

In the past we have used and loved KDP Rocket from Kindlepreneur for researching keywords for Amazon ads. However, Amazon made changes in early 2019 that limited the searches and keyword output of the app. I’m happy to say that as of July 2019, that is no longer the case.

When Dave Chesson first created KDP Rocket, the program was geared toward marketing Kindle books only. However, as KDP Rocket has expanded to include features for marketing print books as well as Kindle books, the name was no longer a perfect fit. In May 2019 Kindlepreneur rolled out the updated and renamed app, Publisher Rocket. July 2019 ushered in additional enhancements that had us falling in love all over again.

The Kindlepreneur website has an article outlining all of the improvements to their system, but today we’re just going to focus on the AMS Keyword search feature.

As mentioned above, KDP Rocket was barely limping along earlier this year. Now, you can type in a phrase, competitive title or author that is pertinent to any book and Publisher Rocket will spit out a large list of keywords in seconds. You can also specify if you want to find keywords specific to a print or e-book – one of the upgraded features.

Even better, Publisher Rocket has expanded keyword generation. Not only will the app provide you with search terms, titles and keywords; they now also provide book ASINs!

Combine this feature with the January 7^th changes at Amazon that allow authors and publisher to market by targeting specific books (using the ASIN) and this update is pure gold.

But wait, there’s more! (Said in my best Oprah voice.) Users can filter the keyword search results to ensure a curated list that fits their specific needs.

Pick and choose data such as Titles, Author Names, ASIN Numbers, Amazon Suggestions and Similar books to whittle down unwanted keywords.

To summarize, the updated app offers easy to use features that makes researching keywords for Amazon ads a snap. (Our team was able to use Publisher Rocket to find a list of 1,000 keywords – the recommended number for AMS ads – within just five minutes.)

We give the KDP Rocket to PubisherRocket overhaul two thumbs up!