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How to Transfer Your Expanded Distribution Book to Ingram Spark From CreateSpace/KindleDirectPublishing

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You went to CreateSpace or KDP and uploaded your self-published published book to them, and they offered you a free ISBN. You took them up on their offer and proceeded to upload your book so that you could be on Amazon. Okay!

But now you are thinking about bookstores and libraries and want to start getting your books in there. No problem, right? After all, you saw on Create Space (now KDP) that they could get you into bookstores and libraries all you have to do is click the “extended distribution for bookstores and libraries” button.

Not so fast! Unfortunately, when Create Space/KDP offers you bookstore and library distribution, they’re doing it by using a third-party Print on Demand company called IngramSpark. IngramSpark is the second largest POD company after KDP. They’re owned by the Ingram family in Lavergne, Tennessee (they also own Ingram Distribution and Ingram Wholesalers.) While all three of these companies are owned by the same family, they are three separate companies that do different things.

To get into bookstores and libraries (Barnes and Noble and Books-A-Million), you need to be in a wholesaler. Ingram Wholesaler is the largest book wholesaler in the US and the best one to be in. They have the furthest reach, and more bookstores and libraries use them first than any other wholesaler.

The fastest and easiest ways to get into Ingram Wholesaler is to sign your book and your publishing up with Ingram Spark. (You CAN apply to Ingram Wholesaler as a non-POD publisher, but they have VERY high standards, and most small publishers are not accepted.)

It is not only acceptable, but it is also IDEAL to have your book files up on KDP AND up at IngramSpark at the same time. I have an article explaining why here.

WHY YOU NEED BOTH INGRAMSPARK AND KDP

Ideally, you will want your book up on Amazon through KDP, but you want your book up for bookstores and libraries through IngramSpark.  To get in the Ingram wholesaler there are a number of steps you need to take.

This will allow you to get the best profit from Amazon from KDP and the best distribution options to retailers through Ingram. If you have your own Ingram Spark account, YOU set the discount, and returnability factor and YOU own your distribution decisions… not KDP.  

Ready? Here are the steps you need to take:

FIRST – You have to confirm that the ISBN you have on your book belongs to YOU. If you took an ISBN from Create Space or KDP, then you don’t own it, and you cannot take that book anywhere. (If you already have an ISBN and that you bought from Bowker or your own governmental agency you’re ahead of the game – you can skip this part…) But if you got an ISBN from Create Space or KDP, that means that they own your ISBN, and THEY own the distribution rights to that edition of your book. This is not good. I’ve written an article explaining why here:

Why You Need Your Own ISBN From Bowker

Buy your own ISBN from the proper entity. If you’re in the US, go to www.myidentifiers.com

SECOND – Sign up for an Ingram Spark account at WWW.INGRAMSPARK.COM. There’s an actual instructional videos on their site you will find helpful  Here is one here:

Once you’re all signed up for Ingram spark and they have all of your tax ID and bank information, you’re ready.

Sign into IngramSpark, give them your book information and upload the new file with the new ISBN.

THIRD (A) – FOR THOSE OF YOU WHO HAD TO PURCHASE NEW ISBNs AND ARE UPLOADING NEW EDITIONS.

Once you have your new ISBNs and you’ve registered the new edition of your book (yes, if you put a new ISBN on the book it’s a new edition) it is time to upload the new files (interior and cover) both to KDP AND to IngramSpark.

THIRD (B) – FOR THOSE OF YOU WHO GAVE CREATE SPACE or KDP EXTENDED DISTRIBUTION:

Your ISBN is in KDPs IngramSpark account and needs to be released from them before you can proceed to claim the book at IngramSpark.

This is how to get KDP to release your title and allow you to claim it at IngramSpark:

Sign into your KDP account and go to the distribution tab. Uncheck extended distribution to bookstores and libraries. You need to uncheck that button telling KDP that you no longer give them permission to offer your book through their IngramSpark account.

Next, send KDP an email through the customer service contact portal telling them that you have unchecked permission and asking them to release your book from their IngramSpark account.

Next, fill out the form found on THIS page: 

http://help.ingramspark.com/hc/en-us/articles/211155403-Title-Transfers 

Then email the form and the ISBNs and titles of your books to: ingramsparksupport@ingramcontent.com 

Wait for 5 to 7 business days to hear back from KDP and IngramSpark that KDP has released your ISBN from their Ingram Spark account and hear from Ingram Spark that they have accepted your title transfer.

Once you have completed the third steps (A or B), you will confirmation emails letting you know that you are all set.  Log into IngramSpark, and you should see your title in your dashboard.

For those that are worried about losing existing Amazon reviews on their KDP listing…  once your new edition is up on Amazon, you CAN get your reviews from the old edition up on your new edition.  You have to go through your Author Central account and call the author central customer service group.  (yes, they still have a phone number!) Just ask them to duplicate the reviews onto your new ISBN edition.

Hope that helps!

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Why You Need Both IngramSpark AND KDP

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CreateSpace is Going Away. KDP is Taking its Place. How Do We Work with KDP AND IngramSpark?

So KDP is taking over for CreateSpace. But you still need IngramSpark. I know it’s tempting to avoid the extra expense and hassle of taking on two demand (POD) providers, but most of us benefit from doing just that.

So . . . do you need both?

Yes:

  • KDP does a terrific job with Amazon.
  • KDP charges less for printing and set up fees than IngramSpark.
  • KDP does offer “extended distribution” for bookstores and libraries (sort of . . . more later).
  • IngramSpark charges set up fees and a lot more for proofs than KDP does.

But:

  • KDP’s “extended distribution” is only fully available to those books using a KDP ISBN. (You should always buy your own ISBNs and have a direct relationship with your book’s brand and ISBNs.)
  • Even if your book has extended distribution and can be bought by bookstores, it most likely won’t be. Bookstores do not relish the idea of giving their biggest competitor money.
  • In addition, the extended distribution offered by KDP is actually IngramSpark! KDP uses IngramSpark for the distribution. It does not, however, offer competitive discounts to the bookstores, further narrowing your chances of being stocked.
  • Books in KDP extended distribution ARE listed at Ingram Wholesalers, but NON-RETURNABLE and at a lesser discount so bookstores and libraries do not get the good terms that they would if they could buy from YOU at IngramSpark.
  • Using a KDP ISBN will mean you are instantly relegated to the pile of “self-published” books before the buyer has a chance to review the quality.
  • IngramSpark allows your book the chance to be ordered in many countries, but many types of retailers and in Hardcover, which KDP does not.

So:

  • Use KDP for Amazon. It does a great job and you make far more money on each Amazon sale.
  • Use IngramSpark in addition so that your book can be ordered by the bookstores and libraries from the large wholesalers with which they prefer doing business.
  • Use your own (Bowker-provided) ISBN so that you have the benefits of your publishing company’s brand on all databases.
  • Upload your book to KDP first so that they accept your ISBN and not complain that the book belongs to IngramSpark.
  • Don’t cheap out. IngramSpark and KDP are two different tools for two different markets. If you don’t want to be in the retail store and library market, then you don’t need IngramSpark. But if stores and libraries are your goals, then spend the money to provide the books to them in the manner that gives them the best chance of saying “yes.”

Finally

If you really cannot stand the thought of using more than one POD provider, go with IngramSpark. It will allow you access to more venues even if it makes you less money per unit.

IngramSpark and KDP take all comers.

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POD Math

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coins-72714_1280A number of you have asked me about how the math works when you go to IngramSpark for POD.  Here is an example:

A 204 page POD paperback book costs $4.98 to print. (.02 a page plus .90 for the cover)

The book is priced retail at 16.99

Ingram will purchase the book from Ingram Spark at 55% discount off of the retail price.  That will leave you $7.65

Ingram Spark will take the $4.98 out of that total due for the printing and send you $2.67.

Ingram will then take the book that they bought from  you (through Ingram Spark) and sell it to bookstores and libraries at a discount of anywhere from 20% – 42%.

You make $7.65 but have to pay for printing out of that.

Ingram Spark makes $4.98 for printing

Ingram Wholesalers make $2.21 – 5.95  but they have to pay for shipping and handling out of that.  (FYI-If you choose the short discount and only let Ingram offer a 20% discount, you are severely limiting the number of places that will take your book….)

The bookstores and libraries make between $3.40 – $7.13 but they have to pay for employees, rent, lights and the rest out of that.

Does that make more sense?

A number of authors have questioned why they only get to “net” $2 or less in some cases.  I would argue that once the stores and wholesalers pay THEIR expenses, they make a LOT LESS than that!

As long as you are making 11% of the retail price as a net before taxes, you are in good shape! (most established publishers would be thrilled with that)

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