May 21, 2020 (Rochester, NY) – New Shelves Publishing Services, LLC (New Shelves Books) is pleased to announce that Keri-Rae Barnum has been named Executive Director of New Shelves Books.

Barnum takes over the day to day management of New Shelves from Amy Collins.  “Keri will lead the New Shelves office team as she has been doing for the last few years,” says Amy Collins. “This promotion to Executive Director is very well deserved. She has been spearheading our marketing plans, managing the staff, and consulting with authors for several years now. I have often joked that she runs things… now, she does.”

With more than 15 years of experience in marketing, Barnum has been a marketing manager for New Shelves Books since 2017. She joined the company in the bookstore and library division and quickly rose through the ranks to become the Marketing Director. “As Marketing Director, Keri was in charge of all facets of the marketing planning and execution for our clients,” says Collins.  “New Shelves has been growing and changing to meet the needs of traditionally and independently published authors and Keri is the right person to move us into this new phase of growth.”

Barnum, who graduated Magnum Cum Laude with an Associates of Science from Tidewater Community College of Virginia at the age of 18, says she originally planned to go into the medical field. “I wanted to work in pediatric medicine,” she recalls. “But growing up with parents who each owned and ran businesses, led to many conversations about marketing and how to reach customers. I loved the creative problem solving and consumer connection required to excel in marketing. When the opportunity to accept a marketing job presented itself, I took it and never looked back.”

Keri is a featured marketing expert in many industry venues; and is a frequent blog and webinar contributor as well as speaker. She says this move to Execute Director means so much to her because she believes in helping authors – both self and traditionally published – take their book marketing and author branding to the next level. “Helping clients find their unique voice in the world of book marketing isn’t just a job, it’s a passion. I’m lucky to do what I love and I look forward to continuing to serve the author and publishing communities in my new role as Executive Director of New Shelves Books.”

Barnum takes over in her new role June 1, 2020 and a search for a new Marketing Director is underway.

New Shelves Books celebrated its 14^th anniversary in February of 2020 and is a book distribution, marketing, and publishing education company with several well-known brand names.

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