How to Name Your Publishing Company
Why Do You Have to Have a Publishing Company Name?
When bookstores and airport store buyers look at your book, one of the first things they will do is flip to the spine, the back cover, and the copyright page to see if you are “self-published”. Certain vanity presses showing up as your publisher will often cause the buyer to put you in the “no” pile automatically.
You want to publish your book under your OWN publisher name and present that publisher as professionally as possible. If your publishing house, imprint or company looks professional, you get to stay in the “maybe” pile on the buyer’s desk!
What is the Difference Between a Publishing Company, Publishing Imprint, Publishing House?
Publishing House – The overall company that publishes a book
Publishing Company – The exact same thing as “publishing house”
Publishing Imprint – Sometimes, publishers will start publishing different types of books (Erotica AND Business Leadership!). To keep the brands and look separate, they will often create a SUB publisher name for each division. Those are called imprints.
How Do I Name a Publishing Company?
Keep it simple and professional. Do not pick ANY words or terms that can be traced back to you as the author. (Some folks choose the name of their hometown, street, kids, pets….. no… just no)
Choose a name that inspires and sounds much bigger than your book. Some of my current favorites chosen by my clients are Holland Press, Capitol Publishing, Organization Diagnostics, TideWater Press.
You want a name that inspires confidence in the buyer and reader.
What do you do then?
Register your publisher name at your existing Bowker listing, CreateSpace Account, Ingram Spark Account, and ALA Buyers Guide listings.
D5 Creation
I am confused, also, with ALA Buyers Guide listings. Don’t we need to first trademark the publishing title and list it with the state before registering it with Bowker, CreateSpace, Ingram Spark, etc.? What is the step-by-step process?
I am afraid I am not a legal expert on whether or not to Trademark a company name. I would always register your company with your state according to their guidelines. Check with your Secretary of State.
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Not familiar with ALA Buyers Guide
I’m thinking of naming my company “New Prospect Publishing.”
Does it sound ok? It happens to be the name of the community where I live. For my pseudo name, how does April Butler sound. My real name is June Gardner.
I wonder if I can change the name of my publishing company after already releasing it under Createspace.
Sure you can! Just email them and tell them of the new name and to change it.
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Can you explain a little more about what this statement means? Register your publisher name at your existing Bowker listing, CreateSpace Account, Ingram Spark Account, and ALA Buyers Guide listings.