This week, The Cadence Group received an order for 30,000 units of our first book. It is the kind of order that could make my year…. it could also destroy my company when and if they all come back.

So here is the question. Do I print and ship books to a company that will send the books back in lieu of payment?

It breaks my heart to say it, but here is the answer: No.

My very first big order of my new publishing program and I am going to turn it down.

Sheesh.