What Our Clients Say About Us

"I want to say thank you. Thank you. Thank you."

"For anyone considering joining Amy’s marketing systems, I only have one thing to say: DO IT! Actually, I have more to say! Amy is awesome."

"You gave the best IBPA seminar I have heard and also the best seminar on selling online!"

“Amy Collins is my go-to expert when I’m working with a client that is serious about getting their books on the shelves, maximizing their distribution and targeting specialty sales channels." ... Read More ...

What Does New Shelves Offer?

New Shelves Books offers training, guidance, and services to self-published and other authors, small presses, and independent publishers.

Want to learn how to sell your book into hundreds or thousands of libraries? We have helped thousands of authors do this in the U.S., UK, Canada, and Australia.

Are bookstores your focus? Why not let New Shelves help you create your bookstore and retail sales presentation? We can also get you started with a database of bookstores that are ready, willing, and able to learn more about your book.

How about airport newsstands, big box stores, and supermarkets? Do you think you’re ready to see your book – or your company’s books – on their shelves? New Shelves Founder Amy Collins can help you evaluate your book’s potential in those markets and maximize your ability to impress buyers in each category.

Are you unsure about how the self-publishing process works? Do the print-on-demand (“P.O.D.”) publishing options confuse or overwhelm you? Not sure about the best publishing choice for you and your book? New Shelves will consult with you to get you on just the right path by explaining and exploring traditionally published, co-published, and self-published options.

For more information about our one-on-one services, please email info@newshelves.com. To explore our training programs, consulting options, and educational materials, please visit our store.

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Our Mission: To Not Be Jerks

The more an author or publisher knows about the book industry, the better off we all are. What we know, we are happy to share.

If we can be of help to authors and small presses and give them some information to help them succeed, we are satisfied.

We are thrilled to be able to be of help to authors and publishers who are looking for help navigating the book sales and distribution marketplace. ... Read More ...

Thankful

“At times, our own light goes out and is rekindled by a spark from another person. Each of us has cause to think with deep gratitude of those who have lighted the flame within us.” – Albert Schweitzer 2019 has been a year of growth and renewal for New Shelves. We have expanded our staff and services and Best SellerRead More …

Alan Gibson Shares Resources with New Shelves Authors!

Let me start with a confession: I’m weak. When I learn of a new software solution that promises to save me time and sounds easy to use, I can’t resist taking it for a spin. The industry attempts to dress up consumers like me, by calling us ‘early adopters,’ but I know what they mean. I am and always haveRead More …

Are Preorder Campaigns Still a Good Idea on Amazon?

While I used to suggest 30 day pre-order campaigns to my authors, I no longer suggest a preorder campaign for Amazon, and here’s why:  It used to be that when you pre-ordered with Amazon, they would count all of your orders as sales on the release day.  Your orders stacked up so that on the day it released, they countedRead More …

Setting up and Optimizing Your Author Pages on Amazon and Goodreads

There is a small piece of very valuable virtual real estate that you’re eligible to claim and develop if you have a book listed on Amazon. It is called your Amazon Author Central page and most authors ignore it. But then again, most authors are not committed to the idea of building a significant platform. And yes, optimizing your AmazonRead More …

A Powerful Way to Increase Your Credibility Grow Your Business and Sell More Books

D’vorah Lansky is a colleague of mine in the book world. I have followed her and been a fan for a long time. I recently discovered that she has been helping authors and content creators to easily design and publish actionable guides that help them grow their business and their reach. I asked D’vorah to answer key questions on thisRead More …

Publisher Rocket by Kindlepreneur Brings New Life to Keywords

When it comes to Amazon ads, we’ve established that manual targeting wins over automatic targeting.  You can read the full article on why we prefer manual targeting for ads here. AMAZON KEYWORDS. AUTOMATIC TARGETING VS CHOOSING YOUR OWN Now, let’s talk about the best places to find keywords for your ads. Yasiv.com – a free website powered by Amazon thatRead More …

Saying No To Saying Yes

How many of you are struggling with your in-box? (Me) How many of you have been “catching up” since 2009? (Me) How many apologies have you made this month for delayed responses and delivery of promised work product? (Countless) How many of you are tired of the cycle? (Me) As of today, I am saying no to saying “yes.” WhileRead More …

Making a Living as a Writer

Does any of this sound familiar? “I wrote this book so that I could make a living as a writer.” “My goal is to quit my day job.” “I plan on retiring on my book income.” If any of those sentiments have crossed your mind or your lips, this article is for you. (You are not going to like it…Read More …